Web page optimization is a must; one important factor you need to take care of is the speed of your website. A faster and more responsive website will keep your readers more engaged and focused on your content and offers, rather than waiting for scripts and images to load. Imagine for every second your page delays, you have an 18 percent decrease in customer satisfaction, which results in 12 percent fewer page views, and 10 percent of conversions are lost.
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These statistics were confirmed by both Amazon and Walmart by increasing 1 percent revenue for every 100 milliseconds improvements in page load speeds. Slower website loading speeds will result in a loss of revenue and decrease in customer satisfaction.
First of all you need to test your website speed. I always use gtmetrix.com to analyze the site’s speed, it´s great and it´s free. This tool generates scores for your pages and offers actionable recommendations on how to fix them.
How to speed up your website and optimize your web page? The following six steps and website optimization tools will help you decrease your website loading speeds and increase your revenue.
#1 Minimize HTTP Requests
According to Yahoo, 85 percent of the page loading time is spent downloading the various Web page parts including the images, flash, scripts and style sheets. Make your pages load faster by decreasing these elements on your website.
Reduce the number of scripts on your website or relocate them to the bottom of the page.
Make use of CSS as opposed to images whenever possible. If you have several style sheets, consider combining them into a single sheet to reduce the number of elements evident in your page.
#2 Activate Caches and Cookies for Site Optimization
Whenever you first visit a website, details of the site are stored on your hard drive. Upon future visits to the site, the page will load faster because the browser will have those details locally and will not have to make an HTTP request to the server.
You can make your site load faster by enabling cookies and cache for your site. A great WordPress plugin to help with this is W3 Total Cache.
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#3 Optimize Your Website Images
Images are one of the greatest culprits in slowing down your website. Images should be optimized for the Web to increase download speeds. Any image-editing tool will allow you to resize the image to the correct size for your page. Also, web browsers can only show images in a 72 dpi resolution, so uploading larger images will only slow the website down.
For WordPress, EWWW Image Optimizer or WP Smush are two plugins that can not only correct the image sizes as you upload them to your site, but can resize all your existing images as well.
I always use Webresizer before I upload images to my sites, it´s a free online service to help optimize your images.
#4 Limit the Number of Plugins
Plugins can greatly enhance your website performance, but too many can bring that download speed down. Plugins can also create security issues for your site or conflict with one another and cause your site to crash. Test your site offline before adding any new plugins to check for conflicts and then run data speed tests to make sure that it hasn’t slowed your site’s performance. Deactivate or delete any unnecessary plugins on your site.
#5 Encourage Compression for better Pagespeed
Large pages take longer to load, but you can increase load speeds by compressing your site. The GZip Ninja Speed Compression plugin will allow you to do just that. GZip only works on Apache servers, but most all WordPress sites run on Apache, so that shouldn’t be an issue for you.
#6 Minimize Web Redirects for faster Site Speed
One of the most common reasons for redirects is to redirect mobile users to a mobile friendly page away from the main site. While necessary to increase the mobile user experience, it does create another HTTP request, which will slow your site down. It is best to use a responsive web design, but if a separate site is necessary for mobile users, Simple Mobile URL Redirect or WordPress Mobile Pack are two plugins you may consider.
In the end fast website loading speeds are crucial for better SEO and better user experience. I hope these six easy steps will lead you towards a faster, more profitable, and higher ranking website.
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